The Benefit of Website Usability Optimization for Your Online Business

If there was any area that has the most potential for bringing you success in online business it is site enhancing. We consider that just incredible because it really is talking about optimization of all elements of a commercial site. The meaning of this word is intuitive, and if visitors have trouble using any aspect of your site then that is not desired. Of course it is clear that your site needs to be user friendly and motivates people to return. There is much to think about based on the nature of your site, and the best way to approach this is to have data about what is happening.

The only way for most of us to have some grasp of our website is through tracking visitor actions. That is all we are able to do, for the most part, and then we study and make our most educated guess, often times, as to what the issue may be. But although that is a fairly crude approach, there really is not much more we are able to do. You can find free and paid for scripts in addition to feature rich and very simple ones. Using such a script will enable you to see the end result of what your visitors are doing. You will need to know the how, where and when of traffic flow as well as time spent on each page. The best scripts will not leave you wondering about visitor behavior on your site.

When you engage in the overall practice of increasing site usability, you are optimizing. You can optimize your website for any number of desired steps including conversion rates; both an opt-in or a sale. The proven method or approach for optimizing anything at all on your website is accomplished through testing. There are advanced testing processes, but the most common is A/B split tests on your pages. Most sites are not necessarily well-suited for Taguchi multivariate testing because it requires more performance. Where you begin and what you test is up to you, and there are typical items that people tend to test, too. But like we mentioned earlier, you use the tracking software metrics to determine possible trouble pages, and then you just begin testing that page. You first want to look for problem areas, and then begin your troubleshooting and testing there.

There is no question about the worth of testing and usability general performance analysis. Once you begin seeing good results, you will likely be happy with yourself for having done it. When your site is fully optimized, your ideal conversions will be the best they can be. We all know what the bottom line is, and that’s the entire reason for doing this.