There is a common phrase in the business world that reads; Facts Tell, Stories Sell. And it’s possible you have heard it, more than once, and I believe for the most part – it’s true. Telling your story in network marketing specifically is so key. This can often be confused with what that should look like. So I hope this post, helps you understand that a little bit more, and how to do it.
Telling Your Personal Story From a Product Side
Your company may have the most amazing product (or service), but the value is why it is amazing. I assure you it won’t be simply because you said so. Stories involve substance, taking people to a place in their mind they can foresee using the product or at the very least, trying it themselves. Essentially what you’re doing is creating that urgency because it is so amazing.
If it were a cleaning product, for example, share a story about a stain it removed, or the fact it contains no chemicals, talk about it being safe, or how it was the only thing that worked. Those are the types of stories people relate to. Those are the types of stories that make people want to buy, without you even having ‘sold’ them.
You might consider looking at it as creating an emotional connection.
Telling your story does that, and how to tell your story online, matters.
Now, although we can’t predict the emotional response that the prospect or consumer might have, it is a pretty safe bet it will be the one you’re looking for. Let’s take a closer look together at what emotional responses you can elicit from telling your story in network marketing, or any business for that matter.
All buying decisions come from the following six emotions:
1. Greed. “If I make a decision now, I will be rewarded.
3. Altruism. “If I make a decision now, I will help others.”
4. Envy. “If I don’t make a decision now, my competition will win.”
5. Pride. “If I make a decision now, I will look smart.”
6. Shame. “If I don’t make a decision now, I will look stupid.”
You may have been under the assumption that people make buying decisions on value right? Thorough, researched information. Not likely. Now, that may very well have played a part in the process, but ultimately the buying decision comes from the six (6) emotions mentioned above.
So, how do we achieve those emotions?
First and foremost, know your audience (your prospect). The key is really identifying where your prospect is, and meeting them there. A good way to illustrate that is through the business example. That drive to build a sales team, create additional (or residual) income.
You may have heard someone say, ‘know the pain points’, or, ‘find the need, offer the solution’.
If you knew someone was a 7 figure earner, looking at your business – you probably wouldn’t talk about the ability of them earning an additional few hundred dollars a month could change their life, would you?
You would likely take the conversation to a whole other level.
If you knew someone was really struggling, pay check to pay check, you may very well share that story.
Know your audience. It will dictate how to tell your story so the world listens.
Your story is just that, it’s yours.
And when telling your story, especially in network marketing, it makes you relatable. You become friend versus a sales person. Share a little to get a little. Your story may very well have started in that pay check to pay to check place – and by sharing how something has helped or benefited you along the way – is so much more powerful than a magical product. The product becomes the bonus (so to speak).
This week, for example, my wife and I are on an all expenses paid trip by my company (can’t wait to share some pictures with you!) and it’s possible THAT is part of my story that is relatable. Perhaps you’re speaking with someone who simply wants to travel, that’s their goal, speaking to them about money (although related) may be indifferent, but knowing what is capable in terms of travel, could be the buzz I needed to share.
Would it be helpful to leave you with a few points on how to craft telling your story?
Suggested Format on How to Create Telling Your Story
- Who are you? (Share your background, a little about you, what you do, almost like a mini bio)
- Why were you looking for opportunity? (extra income, time freedom, travel, etc.)
- How did you find your business? (online, a friend, saw an ad, an article)
- Why did you join? (be genuine here – what had you make that decision)
- What results have you seen/ hope to see? (results peak interest, don’t have a success story yet? Borrow one from your sponsor or team, show people who you are working with)
- What has excited you the most? (the vision you have, things you can do, etc.)
Did this help you? If so, I would greatly appreciate if you shared this content and commented below.
I look forward to hearing from you!
And, definitely, check this out in the event you are looking to see how it is I have changed my life through the Network Marketing Industry over the past 12 years (and how you can too!)
COACH. TRAINER. HOME BUSINESS ENTREPRENEUR.