You may have heard the term a few times that ‘content is king’ (or queen). And, you can call it whatever you want. As long as you understand that providing consistent, valuable content to your audience is of the utmost importance. Content creation and planning is often an obstacle for network marketing professionals, affiliate marketers, bloggers, social media ‘experts’, and so on.
Two sides to this;
1) You are not alone
2) This is an easy fix
We have established that it is not uncommon to struggle with content. Chances are, it is because it is out of the norm or when we post something and it doesn’t necessarily receive the traction we hoped for. People can become discouraged. Discouraged often leads to lack of activity or lack of consistency in that activity.
Why are ideas so hard to come up with?
Maybe you feel like you are in a state of constant writers block – or excuse it to ‘not being creative’. In this post, I want to deliver some concrete ways (and places) that you can develop your content, and some of my favorite applications to use to execute them.
First things first.
What is Content Creation?
Useful content should be at the foundation of your marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience — and, ultimately, to drive profitable customer action and retention.
Naturally, I would suggest to start with defining your audience. Who are they? Where do they shop? What are their interests? Are they male or female? Being able to get as specific as possible is key in being able to deliver the content that ‘they’ are looking for.
Let’s say for example that you are marketing weight loss products in your network marketing business.
A quick google search would indicate that;
An estimated 50 million Americans go on a diet each year and about 5 percent manage to keep the weight off, according to Colorado State University Extension. People often choose to join a weight loss program because they offer an alternative way to drop pounds quickly.
No surprise that the weight loss market is that large, I’m sure. And – for your products (and company) this is great news. So dive deeper.
(via Google stats 2015) Women are much more likely than men to say they have tried to lose weight before. On average, men report that they have tried to lose weight five times in their lives, while women say they have made an average of 10 attempts.
Slightly less than half of men (45%) say they have never attempted to lose weight, compared with only 23% of women. Among women, 25% have tried to lose weight once or twice, while 46% have tried three or more times. Among men, 23% have tried once or twice to lose weight, while only 31% have made three or more attempts.
Now we’re getting somewhere. Based on this information, although still limited – your content creation could be geared more so to a female demographic. The content creation could indicate catch phrases like ‘you may have tried before, but ….’ etc. This is a general example, but a decent starting place. Your content might involve more female friendly lingo, images, colors and so on.
Being relatable is crucial to your audience. And, creating content around that profile will make things far easier for you.
So now that we have a general idea of how to start identifying your demographic – search topics that are of interest in that group. What are they searching for online? What buzz words stand out? Are they ingredients savvy?
Consider Trending Health and Wellness Topics for your Content Creation
- Vegan, vegetarian
- Coconut oil
- Protein Information
- What the Health (Netflix documentary)
… and the list goes on. The possibilities really are endless when you think outside of the box. Another great way to find ideas for your content is subscribe to newsletters and/or email lists of your ‘competitors’. What type of information are they sharing? Perhaps there’s a relevant topic you can spin or give your opinion on.
Your email inbox can be a gold mine for content ideas.
A great place if you are a social media user is check out the trending topics. Platforms like Facebook and Twitter often promote what’s trending on the right hand column of in the search bar. Instagram uses a component called the ‘Explore Page’ – lot’s of great ideas can be found there as well.
Again, the possibilities are endless. Sometimes, we just need someone to point us in that direction to get started.
Content Creation and Images
Images convert well. Providing of course, that they are clear pictures (high definition is ideal). A simple hack like increasing the contrast of an image can make a huge impact as well. Maybe you came across a great quote – consider using a website like Canva to jazz it up a little. Studio is another great place to pretty things up on iOS or PicsArt for android users.
The image should not tell the whole story, but elicit some type of emotional response. Watermarking or adding your user names to the bottom corners are also a great way to extend your visibility and increase social media reach.
Before and After pictures (since we were chatting about weight loss) are another great type of picture to use – but please make sure you are sharing with permission, and that they are legitimate. Consider leaving your product name out of the post itself – replace it with a Call to Action to contact you for more information.
Lastly, when it comes to content creation for network marketing – there are probably some topics you are encouraged to ‘stay away’ from. My suggestion would be, go with who you are. Because, the most important piece in this profession is relationships. You want to attract those who would want to work with you, or buy from you.
Being your authentic self will help facility that process much easier.
Did this help you? If so, I would greatly appreciate if you shared this content and commented below.
I look forward to hearing from you and love to know, what are your favorite social media platforms?
And, definitely check this out in the event you are looking to see how it is I have changed my life through the Network Marketing Industry over the past 12 years (and how you can too!) Click Here
COACH. TRAINER. HOME BUSINESS ENTREPRENEUR.