That’s how quickly your brain forms a first impression.
In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second!
For reference, it takes three-tenths of a second to blink your eyes.
Now that’s fast!
Just goes to show how quickly the brain makes “snap” decisions.
And guess what?
The same rings true for…
Advertising that catches our eye (and makes us want to click)
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