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May 18, 2012

4 Online Marketing Trends that Can Change Your Bottom Line

Online marketing methods are just like airplanes. While some are always readily effective, others will take time to take off and give you results you will easily observe. Each year, you will find lists of marketing strategies that are said to be the best because of the seasons and other complex factors. The truth is that some marketing techniques will be fast at improving your bottom line than others. Here are 4 trends you should consider when looking to transform the ROI of your business.

Localized Online Marketing

You can consider this as a “ready to takeoff” online marketing strategy. Today, businesses are looking at marketing platforms and options that will give them the flexibility of reaching out to the specific audiences they are targeting. The reason why this kind of marketing is trending is because of its high potential to bring in leads. It is very specific for businesses that are localizes in a certain area.

You could consider adding your business details to Google places to maximize on lead generation from the local markets you are targeting. The same can work just perfectly for CPC campaigns targeting your niche keyword. Another way of advertising to the local target market is by placing ads that in local online news websites to reach the local audience.

Social Media Marketing

In the past decade and still trending is social media as a powerful online marketing tool. The speed social media has been growing in the past few years shows that it is one of the ready marketing solutions for businesses ready to harness this potential.

To market on social media, you need solid strategies so that you do not end up looking like a spammer to the recipients of your messages. You can run CPC ads on Facebook and YouTube with specific targeting of the relevant audience to increase the value of your ads. Although marketing is your key objective on social media, interaction

should be the highway to achieving quality leads from through social networks.

Social CRM

Take time and make it your strategy to monitor and collect useful information about your customers. Such information will help you understand your customers better so that you can plan your marketing with their preferences in mind.As observed earlier, online marketing requires the perfect plans for it to be effective. Customer relationship management (CRM) database is one of the rising trends in all forms of marketing. You will not be able to advertise effectively in the future if you do not know who your customers are and what they want.

Mobile-based Marketing

This marketing strategy is quite expensive for small businesses, but when implemented well, it can produce the best results. Sending promotional messages in the form of voice calls and texts can be effective if you have the right target audience.

However, with the introduction of online marketing strategies such as email marketing, mobile marketing might slump in its trending because it is proving to be expensive compared to other modern methods.

 

 

 

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Rick Billings


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