Failure Rate In MLM
Failure is common in business.
The network marketing industry shouldn’t be any different.
The Small Business Administration keeps track on new businesses and states that 96% of businesses fail in the first 5 years of their existence. Even Silicon Valley’s success record is abysmal. They just don’t talk about it much.
The SBA says the number one reason is the lack of effective marketing. The next reason is under capitalization.
A 93% failure rate in MLM is in line with the SBA average, in fact, it is lower than that of traditional businesses.
Since it takes very little capital to start a network marketing business, probably the explanation for failure is the lack of effective marketing and not under capitalization. Though, because it takes so little capital to start, many people don’t take their new business seriously and treat it as a multi-million dollar business – which it can be.
Another government agency, the Social Security Administration, has its own set of revealing numbers, too. They say that 5% of people retire rich, 15% have some income and 80% of people retire, or at least try to retire, with NO savings.
So you could say, failure is human nature for the majority.
Current statistics in the MLM industry show that 100,000,000 people are involved worldwide. This activity produces $182,000,000,000 ($182 billion) in sales revenue each year.
That kind of revenue can’t be ignored. It’s more than the music, NFL or even the movie industry.
So, someone is succeeding in MLM = somehow, somewhere.
Why can’t it be you?
Join, get started – and be prepared to work for 3-5 years. ALL success takes work.
P.S. If you’re looking to create an additional income stream, feel free to reach out to me and let’s talk.