It uses to be only best-selling authors and Hollywood movie stars needed a bio – for all those media appearances they do.
Today, especially if you’re in MLM, the average Joe needs a bio, too.
If you’re looking to grow your business you need both retail and distributors. That involves sales of some sort.
And sales involves trust.
There’s a process that’s needed to initiate a sale. It’s the Know, Like, Trust continuum.
Your prospect needs to move through this process to the point of trust and eventually a sale.
On the Net that can be problematic, since there’s no face-to-face contact.
That’s where your bio comes in. It can be the beginning and even the end of building trust.
Keep in mind, we’re not talking about a resume. That’s for the poor ‘wage slaves’ you find on LinkedIn. A bio has a much warmer trust-building tone. Yes, you should put information about your professional life but just as important is your personal life. That’s where trust can really start to build.
Questions like the following can really warm-up the relationship and build trust.
What are you passionate about personally?
Where can we find you when you’re not working?
Where did you grow up and why aren’t you there now?
Any volunteer activities you’re crazy about?
It’s worth spending the time to create a compelling bio, one that builds trust and creates sales for you.
You can write a long version for your website or blog. A medium one for your social profiles and even a short one for your signature file and as an introduction on webinar and conference calls.
In today’s social era, you need to have a compelling bio. Get started on yours today.