If you’re building your business on Facebook, one of the first questions you need to answer is whether you’ll use your personal Profile or create a “fan” Page to promote your products and services.
In this post I’ll share the pros and cons of each approach.
It’s important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your business long-term.
And you do want a long-term business, right?
Right! So let’s dig in, starting with…
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