Advertising Your Home Business
It turns out, people won’t buy from you if they don’t know you exist. That’s a fact you must realize if you’re going to be in your own business. You also must realize advertising is an investment. Many only view it as an expense.
An investment is something you expect to see a return on.
If you spend $1.00 on advertising and it brings back to you $1.50 – that’s a good thing. If you spend that same dollar and it brings back fifty cents – that’s NOT a good thing.
As a entrepreneur, you want to see that return quickly, too. This allows you to ramp up your advertising budget which brings in more revenue. Now, you have a sustainable growth to your business.
That’s the basics for fee-based advertising.
However, there’s plenty of free advertising opportunities today that can reap dividends for you for years to come.
One strategy is called content marketing, inbound marketing, attraction marketing and other names as well. This type of advertising consists, usually of a blog where you post interesting and informative articles on topics people want to know about or solutions to problems they have. This content makes its way into the search engines, like Google, as well as social media content streams and brings potential prospects to your blog.
It’s there that you can capture their contact information by providing special reports, infographics, videos and other content.
This is a free way to market your business and can continue to bring in visitors for years to come.
There’s also LIVE video platforms, like Periscope, Facebook LIVE and Google Hangouts that gives you your own TV broadcasting station – for FREE. People worldwide can watch you LIVE and become a customer of yours in real-time.
This is an amazing time that we live in.
To market your home business profitably, you’ll probably want to do a blend of free advertising, and fee-based advertising, that returns more than you spend.
Today, it doesn’t take a lot of money to advertise, you just have to be smart about it.
P.S. If you’re looking to create an additional income stream, feel free to reach out to me and let’s talk.