Can breakfast cereal promote physical and mental purity?
Well, believe it or not, that’s the notion that inspired the creation of one of the world’s most recognizable, multi-billion dollar brands…
It all started in the mid-1890s, at the Battle Creek Sanitarium in Michigan, when two brothers by the names of Will Keith (W.K.) and John Harvey endeavored to create the blandest food EVER conceived to keep their patients’ bodies nourished and, above all, abstaining from any indecent thoughts or behavior.
Devout vegetarians, the brothers promoted a low-protein diet based largely on whole grains, nuts, and yogurt, as well as strict abstinence from alcohol, tobacco, and any caffeinated beverages.
They accidentally discovered a process of turning stale wheat into flakes of “toasted porridge” and decided it was a perfect, unstimulating snack for their patients.
In time, wheat was replaced with corn and, lo and behold…
COACH. TRAINER. HOME BUSINESS ENTREPRENEUR.